Show simple item record

dc.contributor.advisorAnneser, Pam
dc.contributor.authorButler, Nora
dc.date.accessioned2020-12-03T14:46:41Z
dc.date.available2020-12-03T14:46:41Z
dc.date.issued5/3/2018
dc.identifier.urihttps://summit.plymouth.edu/handle/20.500.12774/126
dc.descriptionThe Tonight Show has been on TV since 1954 and Jimmy Fallon, new to the hosting position in 2014, needed a way to grab the attention of both the old hosts' audience and also new millennial viewers. Turning to social media, which is vital to any contemporary business, Fallon has Facebook, Twitter, Instagram, and YouTube to help set himself apart. With only a year in the spotlight, Fallon's likes, retweets, favorites, shares, views, subscribers, and followers are higher than those of his competitors. With the many successes of The Tonight Show's social media accounts, there are still opportunities to expand, nevertheless it is an excellent example of an effectively run social media campaign.
dc.description.abstractStudent Showcase of Research & Engagement 2018
dc.format.mimetypeapplication/pdf
dc.language.isoen_US
dc.publisherPlymouth State University
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/
dc.subjectStudent Showcase of Research & Engagement 2018
dc.titleA social media analysis of the Tonight Show starring Jimmy Fallon
dc.typetext
dc.typeimages
dc.typeposter
dc.identifier.legacyhttps://digitalcommons.plymouth.edu/showcase/2018/posters/6


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record