When state funding for higher education is the lowest in the country, the existence of a public, liberal arts college in New Hampshire is dependent on student tuition. Looking beyond recruitment efforts enrollment management must focus on the retention of students. Studies of retention often examine why students leave an institution not why they stay. This hermeneutic phenomenological study analyzes the stories of Keene State College students who have been continuously enrolled at the institution to senior year. How can these stories of persistence inform retention efforts?