DescriptionPrincipal turnover in rural areas of the United States, remains problematic yet studies have predominately focused on urban schools with few studies focused on principal turnover in rural schools. This study explored specific factors known to influence principal turnover in rural schools, including salary, community engagement, and town population size. Descriptive and inferential statistical analysis were used to investigate potential difference between these factors in New Hampshire based on principal gender and geographic region. Findings identified significant differences between factors based on both gender and geographic region. The results of this study can be used by state agencies, professional organizations, and local school districts to further examine principal turnover and identify areas to improve principal retention in rural schools.