The New England Patriots and their social media use
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Authors
Rosenburg, Jordan
Date
4/28/2017
Type
text
images
poster
images
poster
Language
en_US
Keywords
social media , NFL , national football league , New England Patriots , sports marketing , Student Showcase of Excellence 2017
Alternative Title
Abstract
Student Showcase of Excellence 2017
Description
The research conducted for this paper was done so to discuss the social media use of the New England Patriots. An analysis of their Facebook, Twitter, Instagram, YouTube, Tumblr, and Pinterest accounts are presented. How their social media use could be improved or enhanced is also discussed. More and more businesses have latched onto the important tactic of social media marketing. One would not think that an NFL team would need social media marketing, but they do. The New England Patriots' marketing team has been able to accomplish making the Patriots brand into a positive experience. Those who follow the accounts are able to get quick, current, and important information.
Citation
Publisher
Plymouth State University